Uber Technologies Inc on Tuesday said it will roll out a global selfie feature to verify its ride-hail customers wear a mask created after a similar feature introduced for drivers in mid-May.
Uber began its “No Mask No Ride” policy on May 18 and continued it generally due to the continuous effect of the pandemic. asking for both drivers and riders to wear a mask covering face at all times during a ride for a safer journey.
Especially, drivers are asked to take a selfie with a mask each day before beginning their work, while drivers and riders are able to cancel a trip without any fine if they report the other party is not using a mask and failure to comply can head to account deactivation.
The rider selfie feature will be operated in the United States and Canada by the end of September, and across Latin America and other regions after that, Uber said. Unlike for drivers, the rider app will only mention a passenger to take a selfie if a driver earlier stated they were not wearing a mask.
Sachin Kansal, Uber’s Senior Director of Product Management, said in an interview that -“We definitely wanted to make sure that we are targeting this feature to riders who are maybe just coming back to the platform and maybe they’re not aware of … our policy”
The market for ride-hailing trips has dropped sharply during the pandemic must notably in the United States according to Uber’s largest market data analysis. Sachin also said 99.5% of all Uber trips after mid-May had been completed without driver or rider complaints about masks.
Uber stores selfie photos for 96 hours to settle potential disputes, but then permanently deletes them, a spokesman added. The new selfie innovation does not use facial identification technology although it will simply detect the mask as an object on the face.